Where To Find An Affordable SEO Solution
Search Engine Optimization is an essential part of any good digital marketing campaign. In order to achieve any level of success with online marketing, you will need as much traffic as possible to increase leads as well as sales. The COVID-19 pandemic has brought about a new sense of awareness to the importance of SEO. As a result, the number of digital marketing “agencies” offering SEO as a service has grown significantly. Many new and inexperienced players now litter the marketplace making the digital marketing landscape even more difficult to navigate.
Isn’t affordable the same as cheap?
In 2021 small business accounted for approximately 47% of the US workforce with many of these businesses having limited budgets for digital marketing services. The lure of low cost SEO has never been more pervasive and undoubtedly the opportunist have answered. In this vast sea of newly created digital marketing agencies are a wide variety of skill levels. The majority of these newly created “agencies” are inexperienced and untrustworthy to say the least. Nonetheless, top quality yet affordable SEO is still available, but you’ll have to do your research. The next point of concern is if and when you do find that affordable SEO solution, can you trust that it will yield good results? Most attribute “affordable” with things that are of lesser quality. There is no doubt that in many cases this is true whether with SEO or any other product or service. Most of us have been programmed to believe that the companies that charge larger amounts of money for goods or services tend to be of better value. We also assume that those that offer affordable or “cheap” products and services are exactly that…CHEAP! After having spent more than a decade in this industry, I am here to tell you that through proper research and vetting you can and will find reputable and honest digital marketing service providers. There are many that are willing to work at a fair price while providing a solid return on your investment.
What is considered affordable SEO?
Again, when I speak of cheap or affordable SEO I don’t mean cheap in the sense of a low quality and ineffective solution. Many top rated SEO agencies charge upwards of $125 per hour with $100 per hour being about the average rate. I would consider a 40%-50% discount off standard market rates to be considered cheap and affordable. At this rate, SEO becomes very much affordable to most business owners. While 5 hours of SEO work per month is not a large amount, most business owners can afford to spend $200-$300 per month. Whether or not this is going to be enough to move the needle will depend on a number of variables like how much work has to be done, the level of competition and other mitigating factors.
How much work is involved in SEO?
Well, the first thing that needs to be done is a competitive and technical analysis as well as a comprehensive online visibility audit. These initial checks will include ensuring that all of the fundamentals are being met. At a very high level, keyword research, competitor analysis, backlink analysis and other key fundamentals. Things such as titles, tags, descriptions, meta data and internal linking will be some of the fundamentals will ensure that your website is search engine friendly. Most SEO experts use sophisticated software that can easily scan for all these factors to save time and also cut down on cost. The initial audit is usually concluded with suggestions on how to better use content and keywords to optimize your website for better search engine ranking placement. While there are many more task involved, this is meant to be a high level overview into the process.
How much time does it take to see results from SEO?
Well, this depends on a number of factors. The initial audit will determine how quickly results can be seen. Typically, if a website has SEO fundamentals. results can be realized within 60 – 90 days. while it is not uncommon for the entire process to take 6 months to a year within more competitive industries and markets. The most laborious part of the SEO process will come in the initial stages. Technical and on-page SEO will then be followed up with off-page SEO that will mostly include backlinking, syndication and the creation of supporting content off site. Therefor, most agencies will look to have a client sign a six month contract. If you do your research, you may find an agency that will be willing to do pay-per-performance or month-to-month.
Are you considering having some affordable SEO done on your website? If so, feel free to contact Gadgetlesstech and we’d be to provide you with a free comprehensive online visibility audit. We offer affordable SEO and digital marketing services without any long-term contracts and are ranked as one of the top digital marketing companies in Connecticut.
