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What is SEO?
To put it simply, SEO or search engine optimization is a discipline that involves performing activities to help increase appearance in organic search engine results pages (SERPS). On a Google SERP, the organic section is located just under the paid ads and local or maps sections. This is a highly sought after area of Google’s SERPS because the top three spots generate the majority of clicks and can also provide free traffic to the owners of those sites. From a marketing perspective SEO in an inbound marketing strategy that focuses on driving leads to marketer versus the marketer reaching out to the customer.
How Does SEO work?
Search engines use algorithms to deliver the most relevant and authoritative content for the end-user on any given topic or subject. With that said, in the world of SEO – “Content is King!” One of the keys to ranking on a search engine is having good content. Content must be insightful and also provide a benefit or solution for it’s target audience. The process of creating good content should begin with proper keyword research. Finding the right keywords for content development is one of the most important and critical steps in the SEO process. Once keywords have been identified, we can then determine what the SEO strategy and brand message will be. This is the ground work for developing great content; not only for SEO purposes, but to provide value for it’s intended audience.
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