Content Marketing
Content marketing is a digital marketing practice that involves the strategizing, creating, publishing, distribution and syndication of numerous digital asset types. A holistic approach would include email, blogging, video, social media, press releases, white papers and others.
What is content marketing?
What is Article Marketing?
Article marketing or blogging is the most common form of content marketing. Whether it’s the most effective way to reach your intended audience is debatable. Nonetheless, article marketing is a powerful way to educate and connect with prospects. It’s also a great way to stay top of mind with past customers. In years past article’s containing 300-500 words served as a great way to be found online, but today that has changed as search engines tend to favor long-form content. Recent studies show that more in-depth articles tend to provide more value. It can also help to build your brand by building trust and authority on a topic or subject.
This type of content also helps with conversions as it provides potential customers with the information they need to make informed and educated purchasing decisions. While the goal is to have content be found on search engines, content should also be written with people in mind. Your content should answer their questions and provide solutions while helping them decide why they should choose your product or service. Regardless of length, articles should favor quality over quantity. Let us help you develop content your audience that will entertain, engage and provide the solutions they are looking for.
Book an online meeting with us today to learn how we can reshape your marketing message to educate, inform and engage your intended audience.
What is Video Marketing?
With Youtube being the second largest search engine on the planet, video marketing should be a part of everyone’s digital marketing strategy. Whether it’s an explainer video, infomercial, product demo or how-to video, video is a hugely impactful way to reach your intended audience. Video shorts and reels are also a great way to grab the attention of your prospective customers. Most would agree that it’s easier to watch a short video than read a 2000 word article on the same topic.
It’s estimated that in 2019 Video will make 80% of all web traffic. If that’s not enough to convince you to add video to your marketing repertoire I don’t know what could be. Still Not sure? Give us a call and we’ll share some more insight as to why video marketing is a good fit for your business and how we can help.
Book an online meeting with us today so we can share how your business can benefit from the power of video marketing.
What is Social Media Marketing?
Social media is the fastest growing trend the world has ever seen! Crazy isn’t it? Aside from simply being a place to post pictures of yourself, family events, vacations and talk about what you ate today, social media is goldmine for businesses both big and small. Those that get it right can reap huge rewards with minimal effort and ad spend as well. It’s no secret that your customers use social media; no matter what their education level, income level, occupation or social status.
According to Statista, in the first quarter of 2019 Facebook recorded 2.38 billion active monthly users and that’s just Facebook alone. Instagram has also become very popular as a brand building tool with 32% of all US adults claiming to actively use the platform. The bottom line is that if you are trying to engage with and active audience, social media marketing is the way to go. This along with a holistic marketing plan can take your lead generation efforts to new heights.
Like most business owners you probably don’t have the time to research, create and implement a social media campaign. You also probably have a ton of questions that need to be answered as well. What social media channel is best for my business? What type of content should I be posting? How do I grow my followers? How do I increase engagement and conversions? What demographics are best for my ads? The list can go on and on. If these and other questions keep you up at night, don’t hesitate to book an online meeting with us. We’ll provide you with the best solutions.
What is Email Marketing?
Email marketing is a direct marketing strategy that utilizes electronic mail to commercially promote a product, service or offer. While email marketing can be very effective, it is underutilized by many small and medium size business owners. There is a saying in the digital marketing community “The money is in the list”. This is for good reason because in 2018 email marketing generated an average of $38 for every $1 spent. Yes, your math is good – that’s a 3,800% ROI!
This is where the problem comes in. Developing a large and responsive email marketing list can be hard work. Almost every email provider today has strong spam filters that prevent emails from reaching the inbox of it’s intended receiver. In order to ensure that an email reaches it’s recipient, the recipient would need to subscribe to the senders list. This is a fairly easy task when you have previously sold to a customer or performed a service thus being a great way to increase customer retention and also when up-selling. Combining email marketing with other types of marketing also increases the likelihood of sales and brand awareness. Talk to us about ways we can help with your email marketing campaign.
