Branding & Creative

What’s your Identity?

What is a brand identity?

Brand identity consists of a group of elements used by a company, product or individual to create an image, identity or reputation. These elements include a brand name, logo, slogan, color scheme, typography (font), brand message and packaging. Creating or developing a brand identity is also known as “branding”. The sole purpose of branding is to create an image that will not only attract new customers but also create an identity that existing customers will be familiar with. Ultimately, your brand Identity should clearly convey your brand’s value proposition and mission in providing solutions. Think of it this way, whether or not you like Apple products, the brand is synonymous with quality, reliability and for some social status. Apple has created a brand that has a very loyal and committed customer base even though their products are.

Branding Request for Proposal (RFP)

Branding is an important element to consider when it comes to establishing a successful business. With the right branding, companies can ensure that their products and services stand out from the competition. As such, many businesses are now taking a proactive approach by issuing a Request for Proposal (RFP) for branding initiatives. This article will outline what should be included in a branding RFP in order to aid businesses in creating an effective proposal.

Our branding request for proposal is the perfect solution for any business looking to make an impact with their branding. By engaging in a comprehensive brand development process, our team of experts will help you identify, define and refine your brand’s purpose, positioning, and promise. We will then create a strategy to support these elements and help build an emotional connection with your target audiences. Our services also include the design of key visuals for the logo, color palette and typography as well as developing creative campaigns that bring your brand to life. With our help, you can engage customers, drive loyalty and gain market share. Our approach combines research-driven insights with creative flair to ensure you have effective materials that are aesthetically pleasing and successfully capture customer attention.

Logo Trademark & Slogan

The branding process usually begins with a company or brand name. Your brand name is the first differentiator between your business and others within your industry. It will also be the first thing that your audience uses to associate with your business. When deciding on a business name, you should consider names that elicit emotion and offer clues about your industry. It should also be easy to pronounce and memorize.

The next step in the branding process is your company’s logo or trademark creation. This image will be the second thing that your audience will use to associate with your business. We can all easily picture logos in our mind for brands that we are loyal to and even for some of those that we are not.

Slogans are also an important part of your brand message. Your company slogan should sum up what your company is all about. Some slogans many of us are familiar with come from large companies like Debeers – “A Diamond is forever” or Subway “Eat Fresh”. These slogans give clues about what these companies are about even if someone were unfamiliar. Moving beyond logos and slogans, brand messaging involves much more, but when we tie all of these things together we get a message that will resonate with prospects and current customers as well.

Brand Messaging

So what is your brand message ?

Your Brand Message should convey your value proposition and company mission. It’s this message that helps consumers relate to your company and ultimately decide to do business with you versus others in your marketplace. Branding your business as an industry authority is hugely important. To make this happen your message must be concise and uniform across all of your marketing channels. Gadgetlesstech is here to help you design the perfect brand message. Feel free to reach out to us for a free consultation. We’d love to hear from you and offer up suggestions.

Have a Project?

Design – Develop – Define

Let us help you with your brand message.

We’d love to help you reach your target audience!

Call Today!