4 Easy To Implement Off-Page SEO Strategies
Both on-page and off-page search engine optimization is undoubtedly needed to improve search visibility. Because on-page SEO requires a range of technical skills, it would be wise to hire a professional if you don’t have the skills or know how. However, there are many off-page SEO task that do not require technical skills.
1. Backlinks and Referring Domains
Once your on-page optimization is complete and you’re ready to move-on to off-page search optimization. One of the most beneficial things that a website owner can do to contribute to his or her off-page SEO efforts is to acquire backlinks. You may also hear backlinks referred to as referring domains. Backlinks are one of the most important signals that search engines like Google and Bing use to rank websites. The more authoritative backlinks from relevant websites, the better the search appearance.
So, how are backlinks acquired? Well, it’s not an easy task, but it’s definitely less troublesome than trying to learn HTML, PHP and Javscript, especially if you’re not the techie type.
Here are some DIY off-page SEO tips:
2 . Content Marketing
Original and high-quality content has proven to be king of search engine results . Users of search engines are always in search of the most current and relevant content. Providing it will attract others to link to your content, causing you authority to grow. Producing SEO friendly content yourself saves time and money, but is not always possible. In this case it would be best to hire a copywriter and leave the writing to them. With either way, your articles should only include timely content that is relevant to your products and services. To increase the number of potential readers, you can also share your content on social media or submit it to article directories.
3. Forum Posting
Search Google for forums that are related to your niche. Begin by sharing information that will be useful for other members of these discussion boards. You will want to gain trust and brand yourself as an expert and authority. Be sure to also create a comment signature and include it in each post. This will give you an opportunity to share your website link with the community. In some instances, this will also create a do-follow backlink.
3. Vlogs and Video Marketing
Video Marketing on YouTube has exploded as a strategy for many SEO experts. Most would confer that video content tends to be more engaging and entertaining. People generally prefer to consume content visually than by text. Dialog with viewers can also be easily be accomplished through viewer comments. This gives the vlog author the ability to engage and reply. This engagement will also keep your vlog fresh by sending CTR and social signals to the search engines. Lastly, don’t forget to embed your vlogs on your website and also include links on each vlog post to your social assets and website as well.
Conclusion
Being successful with these types of off-page SEO strategies requires consistency. Continually submitting quality content to all of your web assets will go a long way. Our suggestion would be to get out some form of content more than twice a week. Regularly content sharing to your assets, is an almost guaranteed way to make your website grow in the SERPs. The best thing about all of this is that, if any of this is beyond your skillset, you can always seek the services of a professional to do all of this for you!
