3 Ways To Properly Use Backlinks
To keep results current and provide the best user experience, search engines constantly change their algorithms. One of the strongest signals to determine search engine ranking placement are backlinks. Nearly 60% of SEO’s believe that backlinks are largely impactful on search rankings. In our opinion, acquiring backlinks is one of the most important SEO task to focus on.
Backlinking refers to the process of linking or connecting one website with other relevant websites. As we all know, Google is the most popular search engine, with a largest percentage of users using their search engine. They are also link-driven. Google is also the leader in search engine marketing or Pay-per-click advertising. This makes their engine a primary focus for marketers.
Three Tips to Build Smart Links
Why acquiring the right links is important?
- Search engines prefer organic results. Paid links or links from link farms tend to provide unnatural links. An example of an unnatural link would be a home services website linking to a casino website. On the flip side, it would be perfectly normal for a bathroom remodeler to link to a plumbing supply company. It all comes down to relevance and similarity of topic.
- Search engines also want to see not only quality, but consistency as well. Having 10,000 links one month and 2 more over the next six months is unnatural. As you content grows your links will also grow with natural progression. The bottom line is that search engines care more about the quality of your links than quantity.
- Search engines find relevant one-way links from one site to another the most beneficial. Reciprocal linking is the process of two websites exchanging links in order to increase their link profile. This is a practice that search engines now devalue. You’ll find that one-way links will provide far more benefit to your SEO efforts.
Natural Link Building
Ranking for Keywords and terms in search engines takes time. The more competitive a keyword is, the more time it will take to rank for. While tricking the engines might work temporarily, they continue to learn and adapt. Once exposed you run the risk of losing rankings or even worse. Search engines always appreciate fresh quality content and links that provide value to readers. This is the best way to get high rankings.
