3 Ways To Incorporate SEO Into Web Design

There is definitely no shortage of talented web designers and developers. Many are artistic, creative and have great vision and foresight. This allows them to create beautiful webpages that are appealing to visitors. But, what good is a beautiful website that no one can see? The problem is that most don’t consider how search engine optimization strategies will be implemented into their designs after the site is built.

Not taking SEO into account initially could mean ranking problems in the future. While aesthetics do matter, If a website is not indexed by major search engines, it will receive little to no traffic. This is why SEO needs to be incorporated into each website design. Below are the three characteristics to look for when choosing a web designer for SEO.

Website Usability

Make sure your website’s navigation is simple and easy to use. This will make it easier for Search engine robots to crawl and index your site. More importantly, your site should be user-friendly so that visitors can easily find what they are looking for. Things like Flash, Javascript, and layouts with tables can cause issues with crawling. SEO website design should be done with both search engine and visitor usability in mind.

Avoid Web Design Hacks & Shortcuts

Web designers tend to be very creative and enjoy pushing the boundaries with their designs. This can often lead to some amazing web design, but problems can arise if taken too far. It is crucial to follow Google’s webmaster guidelines when designing a website layout. Obscure or hidden text is something that may seem creative, but could do harm. It’s okay to push web design boundaries, but with limit. It’s a good idea to evaluate whether you’re going off course.

On-page SEO for Web Design

SEO should be the first consideration when planning a website build . When properly implemented things like titles, meta descriptions, H tags and internal linking are crucial. It’s fundamental to ensure that each piece of the on-page search engine optimization process is complete. Incorporating these practices into the SEO web design process is vital. These practices can determine whether or not your website ranks in search engines.