SEO Basics SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results. These are the steps we typically take to complete our SEO work for a new client, At a high level, the basics of our SEO process include: Keyword research: Identifying the […]
In November of 2020, Google added three new page experience signals that make up what is now being called Core Web Vitals. They include: Cumulative Layout Shift (CLS),First Input Delay (FID) and Largest Contentful Paint (LCP). These three metrics were added into Google’s ranking algorithm in mid-June 2021 and have since received a lot of […]