5 Guaranteed Ways For Digital Marketers to Lose Respect
The world of digital marketing has become quite competitive over the past several years. New digital marketers, digital marketing companies and digital marketing agencies open shop daily. All come with varying degrees of experience and competence, yet many lack the skills or knowledge to move the needle for businesses willing to invest in online marketing success. For a digital marketing company to be successful, it is important to develop a strong, well-respected online presence. Here are five ways that are guaranteed to keep your digital marketing company from gaining respect:
- A poorly designed website
Nothing says “amateur” like a poorly designed website. If your website looks like it was created by an eleven-year-old with a DIY editor, you probably should not be promoting web design as a service. Not only that, as an expert in the field, you should at least have an aesthetically appealing website and fundamentally sound website. Any potential clients will not be impressed by an unattractive, poorly designed website. It’s like going to work in shorts and a T-shirt. Do yourself a favor by hiring a web designer to design a professional-looking website for your company.
- Poor spelling and grammar
Although it may seem minor, but bad spelling and grammar can have the exact same effect on a website. Bad spelling and grammar can make you and your company appear less professional, whether it’s ten typos on the home page or poorly written and low quality blog posts. You can avoid this by making sure you proofread everything you write before you submit or post it. Using a program like Grammarly can also be a great option if you have trouble putting together coherent sentences.
- Poor rankings for your company’s brand
If you want to guarantee no one hires your agency for digital marketing services beyond web design, this one is it. Make sure your company website ranks poorly on Google for its own brand. Better yet, make sure that some of your pages don’t even get indexed! Digital marketing may not be a proper fit if you can’t even rank your own brand. Why would anyone ever believe that you can rank clients if you can’t even rank your own business.
- Lack of proof of success
Many new digital marketers entering the industry have few to no clients that they can show as proof of their success. When asked to prove past and present performance they usually are unable to. Many businesses seeking an internet marketing services have had bad experiences with digital marketing companies and look for solid referrals from potential partners. Not having a portfolio of success and good referral sources is yet another way to be sure that your digital marketing company loses respect.
- Over promising and underdelivering
Anyone can guarantee a client that his or her website will be ranked in search for the the most competitive of search terms, but the process to getting them there is laborious and time staking. Not to say that rankings cannot be achieved, but many digital marketers do not layout the proper expectations to achieve these goals. It is important, to be honest with clients about your expectations and to never take on a job you don’t believe you are capable of completing. It is easy to ruin your company’s reputation by taking someone’s money without delivering results. This is the very thing that has given seasoned veteran’s in the industry challenges in convincing business owners of the power of SEO. Many have been burned by past internet marketing companies that have made claims of ranking success without result.
If you believe that your business can benefit from better search appearance or would like to know how well your company is appearing online, give us a call at 203.296.0995, email us at [email protected] or request a free online visibility audit here.
